Using a Personal Stylist: Not Just for the Rich & Famous!

Published on: 02/12/2020 12:53 pm

“I have nothing to wear!,” said every woman, ever. It’s the age-old story of girl meets dress, girl falls out of love with dress, girl does a complete wardrobe overhaul. But what if you hate shopping? Live in yoga pants? Can’t seem to break out of your t-shirt and jeans uniform? 

Enter: your personal stylist. Once reserved for celebs and the ultra-rich, personal stylists are now as accessible as your cell phone!

Seriously, it’s a new decade. Time to improve your confidence and put your best, cute shoed foot forward. Here are just some of the ways you can expect your life to change when you use a personal stylist.

What does a personal stylist do?

Before we go into detail about the life-changing art of personal styling, let’s first get you acquainted with the process.

The main goal of a personal stylist is to get your wardrobe in tiptop shape. They’ll help you identify your personal style and put together ready-to-wear outfits that fit your lifestyle.

First things first, what’s the state of your closet? Your personal stylist will usually start by helping you sift through your current wardrobe. During this process they’ll be able to identify holes to fill and encourage you to give away anything that isn’t up to par.  Afterwards, a personal stylist will often do the shopping for you. Other times you might accompany them so they can get a better sense of what you’re drawn to. In either case, you’ll probably start with basic and essential pieces, and with their help, build different outfits for different scenarios.

Most people think that personal stylists are slaves to trends and will make you conform to the new “in”. What they don’t realize is while yes, they are equipped with knowledge of todays looks and the trends of the seasons, personal stylists are PERSONAL. They are there to not only there to pick and buy your clothes, they are there to boost your self confidence so that you can walk through town with your head held high knowing that you look good.

Now that you know a bit more about how personal styling works, here’s why it works!

You’ll Spend Less Time Shopping

Can’t stand crowds? Does the idea of digging through racks and stacks of clothing make you want to tear your hair out? Let your personal stylist do the hunting for you. That’s what they’re there for. Even in today’s day and age of online retailers and shopping it is easy to get lost in poor quality items and millions of fake promotions. The stylist is geared and equipped to navigate the sales, the trends, and even the mess of Black Friday shopping.

You’ll Never Miss a Sale

Everyone loves a bargain. Personal stylists keep tabs on all the in-store and online sales. Be it a flash sale or end of season clearance, you’ll be the first to know.  It is their job to learn what brands are your preference and then to find you the best deal on those brands.

Your Clothes will be Tailored to You

Whether you have your clothes tailored to fit your frame, or simply want outfits that are “tailored” to your lifestyle, a personal stylist can easily orchestrate both. Your stylist is there to understand your body type and sizes. They then use you as a blank canvas to keep you up to date in the latest styles and trends while making you feel and look good in clothes and styles that are meant to fit you.

You’ll Get Out of the House Faster

Never be late to meeting or date again. Well, at least not because of outfit indecision. A personal stylist will help you construct grab-and-go ensembles for every occasion. These template outfits can be used time and time again or customized for the occasion.

You’ll Feel More Like Yourself

It’s true that the clothes don’t make the person. However, when you feel good about yourself, it shows. Your clothing is ultimately an extension of your personality and communicates so much to the world. The stylist will make sure that you are ultimately comfortable with yourself in a new look. If you are ready for a change and decide to turn things upside down, they will be there to help. If however you decide to just change up small things or just want to experiment with new styles, you will have access to you an educated opinion and keen eye for fashion.

With a personal stylist in your corner, you don’t have to be a fashion expert to look like one!



Click on the stylist tab on or on the Gina’s Platform mobile app to find a personal stylist near you.

Gina Rivera

Gina Rivera

Beauty Icon and Expert

Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.