brunette

Sunday Edit | 10 Beauty Trend Predictions for 2023, According to Experts

December 23, 2022 by Ambrosia Hitchcock Leave a Comment

Just as with fashion, beauty trends come and go — and it always seems to be cyclical with the changing years. This is true in all areas of beauty — skincare, haircare, makeup, you name it. What’s in one year may very well be out in the next, or even within a handful of months, and much of this is determined by the seasons.

We’re seeing trends come from makeup artists and amateur creators alike — and we have Instagram and TikTok to thank for that. It’s much easier for a certain trend to catch on and there always seems to be a new trend right behind it.

If you’re hoping to get ahead of the crowd and capitalize on beauty trends even before they’ve caught on with everyone else, here’s what beauty professionals believe will be most popular in 2023.

The List | How To Pull Off The Trendy Strawberry Brunette Hair

September 26, 2022 by Ambrosia Hitchcock Leave a Comment

One of the easiest ways to transform your look is by changing your hair color. Maybe you want a change because you’re bored — updating your hair color is always fun and exciting. If you’ve ever wanted to go blonde and don’t know what shade to choose, strawberry blonde is a yummy choice. If you’re not ready to go blonde but still want the deliciousness of strawberry on your brown strands and thought it was impossible, think again because there’s such a thing as a strawberry brunette. It’s like chocolate ice cream topped with strawberry sauce.

Move over strawberry blondes, because strawberry brunettes are taking over, and this treat of a hair color is a welcoming change for anyone with darker tresses. While most brunettes go for caramel or golden highlights, adding this berry color can be a pleasant and unexpected change. Read on for options and advice on pulling off this trending hair colour!

The Zoe Report | Louis Vuitton Brunette Is Summer’s Ultimate “Old Money” Aesthetic

May 12, 2022 by Ambrosia Hitchcock Leave a Comment

The summer is a great time to refresh your beauty look with anything from the season’s top makeup trends to an updated skin care routine to, of course, a new summer hair color. This season colorists are predicting chocolate brown and more rich brunette hair shades to really take off for a few reasons. “Like all darker shades, when you go brown, your hair stays healthier because it reflects the sun more — making brown shades a low maintenance option,” says Chiara Scudieri, founder of hair company, I.C.O.N, of its popularity. Min Kim, L’Oréal Professionnel global ambassador echoes this: “Shades of brown are not damaging as there is no lifting or lightener used unless you’re adding lighter pieces to existing dark hair.”

Plus, from bronde to chestnut, there’s no shortage of brunette color options. But, with so many shades to choose from, how do you narrow down your search? According to Kim, it’s all about the undertone of your skin. “By looking at your veins, if you see blue or purple, you are most likely a cool undertone,” the expert shares. “On the other hand, if you see green, you have a warm undertone.” Although the general rule of thumb is to choose a shade that is opposite your undertone for your hair color, Aaron Bradford, colorist at NYC-based hair studio Cedric Salon, told TZR that this isn’t always the case — sometimes it’s best to accentuate your natural pigments instead of contrasting them. When in doubt, discuss your color goals with your colorist.

If you’re looking to go darker for summer (a la J.Lo), check out all the intel on the season’s trending chocolate brown and brunette shades ahead — plus, the best products and tips to preserve your new color: here!