How Could Lead Generation Help My Business?
Lead generation attracts potential consumers to your website. It is vital to the growth of your business, since higher website traffic leads to making more sales and appointments.
Lead generation also builds brand trust, which plays a vital role in making sales, especially in the highly competitive beauty, health, and wellness industries. Consumers need to pick your brand over all others. When they see high-quality content from your business on a regular basis, you join their inner circle, so they’ll come to you when they’re ready to book or purchase.
Gina’s Platform provides you with a free, professional, and simple-to-use website for your clients to visit when they’re ready to buy. There, clients can book appointments online, just like they could with any big company. They can also view your portfolio and your promotions and add testimonials. We offer a full collection of marketing templates to help increase your client base through exclusively designed digital tools. Members also have access to our extensive resources on how to build clientele.
But lead generation is about more than just a sleek website; it involves strategic marketing efforts across multiple platforms, so we’ve compiled a list of the top three methods to generate new leads for your business.
The Top 3 Ways to Get Leads for My Business
Of all the numerous ways you can attract new clients, experts say these three digital lead generations strategies are must-haves.
- Social media marketing: “60% of respondents said they follow salons or stylists on social media,” according to Salon Today. Meaning, social media users see your business’ content alongside posts made by their friends and favorite celebs, which builds familiarity.
Forbes recommends using social media management software to plan, track, and organize your engagement across platforms. On Gina’s Platform, social media tools are provided to share your free website and profile, and you can add “Book Now” buttons to your social media accounts so that new and existing clients have easy access to your services and products.
- Email marketing: Through email, you can send media of all kinds, from images of new products to how-to videos to surveys. Because of its diversity, email is a highly valuable tool for building clientele.
You can use Gina’s Platform for mass emailing and texting to text all or part of your clients in one easy step. Clients can also be segmented into “folders,” so as you get to know your consumer base better, you can send targeted advertisements through mass email and text only to specific consumers.
- Competitions, Giveaways, and Gina’s Deals: Promotions go viral. With the incentive of free or discounted products or services, consumers are more likely to follow your page, share it with friends, and provide you with contact information so that you can stay in touch.
On Gina’s Platform, your profile is automatically added to the Gina’s Platform website where it is exposed to millions of people seeking your services. When you run promotions, you can become part of “Gina’s Deals,” which will attract new clients to your budding business. So in addition to the client base you build through your marketing efforts, you get to tap into the pool of millions of consumers that already know that Gina’s Platform is the best place to find beauty, health, and wellness services.
Lead Generation FAQs:
How do I get more beauty bookings
Get touch with your consumer base using tools like those on Gina’s Platform to integrate your business into the consumer’s daily life. The more trust you build, the more bookings you’ll get!
How do you build a client base in beauty?
By regularly posting both informational and promotional content about beauty products across multiple platforms. Using Gina’s Platform, add a “Book Now” button to all of your social media profiles so that consumers can easily book appointments with you.
How do you build a salon clientele fast?
Create a lead generation strategy. The more specific you are about who you want to attract to your business, the more quickly you’ll generate leads. Targeted advertising is more effective than casting a wide net.
How Do I Turn Leads into Sales?
You find consumers with lead generation; you make sales through lead nurturing.
According to BizzBee – a company that provides B2B lead generation services – “Lead nurturing is the process where you begin to build relationships with prospects in every stage of the buyer’s journey and sales funnel by using the relevant content… This gives you the opportunity to build trust and credibility with your desired target audience by showing them that you’re an expert in your niche.”
In other words, you convert leads into sales by staying in touch with your clients and building trust over time. The client relationship tools on Gina’s Platform help keep you connected and a part of your client’s regular life so that your business can grow and your clients benefit from your awesome products and services.
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Gina Rivera
Beauty Icon and Expert
Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.
