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3 Hairstyles For Straight Hair That Every Woman Over 40 Should Try To Look 10 Years Younger

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Straight hair is definitely one of the easiest hair types to manage and style when maintained properly. However, it can also leave you looking frumpy and old-fashioned when your straight hair is not properly styled to fit your face and overall look. In the latest post on shefinds.com, Gina discusses 3 different hairstyles for straight hair.

For those of you over 40, these sleek straight hairstyles are game-changers to help you look and feel like a new women shaving years off your appearance.

Credit to: Merrell Readman

Gina Rivera

Gina Rivera

Beauty Icon and Expert

Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.

    All-in-One Gina’s Platform Will Automatically Run your Beauty + Wellness Business

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    What’s the best part of your job? If you said something along the lines of, “being creative and making meaningful connections with my clients” we’re talking to you.

    Sure, scheduling still has to be done and payments need to be tracked, but if simply running your business is taking all the joy out of having it, time to call in some help.

    Gina’s Platform is a personal lifestyle resource center connecting beauty, grooming, fitness, fashion, personal care and wellness professionals with their current – and future – clients. This free, all-in-one business management app helps salon owners, beauticians and wellness professionals tackle everything from scheduling and communications to marketing and payments so you can focus on actually growing your business, not just running it.   

    Let’s do a deeper dive to see how this business app for beauty and wellness professionals is revolutionizing personal care services! 

    Make a Personal Connection with Current Clients

    Does Sarah have a gluten intolerance or latex allergy? Does Erin always go a shade darker during the winter months? Track it all in Gina’s Platform’s organized, comprehensive Customer Relationship Management system.

    From client records for formulas to preferences and personal info, you’ll know everything there is to know about your clients. You can even send personalized messages like birthday and holiday greetings through the app.

    Trust us, they’ll be touched you made them a priority!

    Take the Headache out of Scheduling

    Everybody’s busy, but there has to be a better way to coordinate schedules. Our beauty and wellness scheduling app lets you easily and instantly drive existing and new clients to make appointments, all while keeping your schedule perfectly organized.

    Want the app to send automatic appointment confirmations and reminders? Done! Wish your clients could simply claim an open appointment on your calendar without involving you? Simply publish your availability and allow your clients to slot themselves in. 

    No more back and forth with Stephanie or trying to remember if you need to see Summer every six weeks or six months. The advanced appointment scheduling tool does it all.

    Collect Payments in a Snap

    You work hard for the money. Gina’s Platform makes sure you keep more of it, and keep it organized.

    Take POS and invoice payments with a credit card fee of just 2.5%– the lowest in the industry! No contracts, no fees, a free reader, and no fine print.

    Track cash and check payments too, using our revenue tracking and inventory management tool to prevent any shortfalls. Come taxtime you’ll be grateful you did!

    Grow Your Business

    You’re awesome. Why not give even more clients the opportunity to experience your personal service?

    Gina’s platform has over 90 million potential users and a huge selection of free marketing templates to help connect you with customers looking for your services.

    We’ll make you look like the polished, professional business you are with a Gina’s Platform website, free social media tools, and optional “Gina’s Deals” promotions to help you attract new clients.

    Want to cut the time it takes to run your business and focus on nurturing it instead? Try Gina’s Platform for free. It’s the first-ever beauty and wellness business management app and the last one you’ll need to take your business to the next level.

    Visit ginasplatform.com or download the Gina’s Platform mobile app to get started.

    Gina Rivera

    Gina Rivera

    Beauty Icon and Expert

    Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.

      Using a Personal Stylist: Not Just for the Rich & Famous!

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      “I have nothing to wear!,” said every woman, ever. It’s the age-old story of girl meets dress, girl falls out of love with dress, girl does a complete wardrobe overhaul. But what if you hate shopping? Live in yoga pants? Can’t seem to break out of your t-shirt and jeans uniform? 

      Enter: your personal stylist. Once reserved for celebs and the ultra-rich, personal stylists are now as accessible as your cell phone!

      Seriously, it’s a new decade. Time to improve your confidence and put your best, cute shoed foot forward. Here are just some of the ways you can expect your life to change when you use a personal stylist.

      What does a personal stylist do?

      Before we go into detail about the life-changing art of personal styling, let’s first get you acquainted with the process.

      The main goal of a personal stylist is to get your wardrobe in tiptop shape. They’ll help you identify your personal style and put together ready-to-wear outfits that fit your lifestyle.

      First things first, what’s the state of your closet? Your personal stylist will usually start by helping you sift through your current wardrobe. During this process they’ll be able to identify holes to fill and encourage you to give away anything that isn’t up to par.  Afterwards, a personal stylist will often do the shopping for you. Other times you might accompany them so they can get a better sense of what you’re drawn to. In either case, you’ll probably start with basic and essential pieces, and with their help, build different outfits for different scenarios.

      Most people think that personal stylists are slaves to trends and will make you conform to the new “in”. What they don’t realize is while yes, they are equipped with knowledge of todays looks and the trends of the seasons, personal stylists are PERSONAL. They are there to not only there to pick and buy your clothes, they are there to boost your self confidence so that you can walk through town with your head held high knowing that you look good.

      Now that you know a bit more about how personal styling works, here’s why it works!

      You’ll Spend Less Time Shopping

      Can’t stand crowds? Does the idea of digging through racks and stacks of clothing make you want to tear your hair out? Let your personal stylist do the hunting for you. That’s what they’re there for. Even in today’s day and age of online retailers and shopping it is easy to get lost in poor quality items and millions of fake promotions. The stylist is geared and equipped to navigate the sales, the trends, and even the mess of Black Friday shopping.

      You’ll Never Miss a Sale

      Everyone loves a bargain. Personal stylists keep tabs on all the in-store and online sales. Be it a flash sale or end of season clearance, you’ll be the first to know.  It is their job to learn what brands are your preference and then to find you the best deal on those brands.

      Your Clothes will be Tailored to You

      Whether you have your clothes tailored to fit your frame, or simply want outfits that are “tailored” to your lifestyle, a personal stylist can easily orchestrate both. Your stylist is there to understand your body type and sizes. They then use you as a blank canvas to keep you up to date in the latest styles and trends while making you feel and look good in clothes and styles that are meant to fit you.

      You’ll Get Out of the House Faster

      Never be late to meeting or date again. Well, at least not because of outfit indecision. A personal stylist will help you construct grab-and-go ensembles for every occasion. These template outfits can be used time and time again or customized for the occasion.

      You’ll Feel More Like Yourself

      It’s true that the clothes don’t make the person. However, when you feel good about yourself, it shows. Your clothing is ultimately an extension of your personality and communicates so much to the world. The stylist will make sure that you are ultimately comfortable with yourself in a new look. If you are ready for a change and decide to turn things upside down, they will be there to help. If however you decide to just change up small things or just want to experiment with new styles, you will have access to you an educated opinion and keen eye for fashion.

      With a personal stylist in your corner, you don’t have to be a fashion expert to look like one!

      xoxo,

      Gina

      Click on the stylist tab on ginasplatform.com or on the Gina’s Platform mobile app to find a personal stylist near you.

      Gina Rivera

      Gina Rivera

      Beauty Icon and Expert

      Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.

        Prevention.com – 12 Best Curling Irons for Perfect Waves, According to Hair Stylists featuring Gina Rivera

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        Picking a curling iron can be slightly more complex than choosing a hair straightener. “Depending on the curl or wave you’re working with, you’ll need a different iron for each,” says celebrity hairstylist Paul Labrecque. “Barrel size and the iron’s shape are important to curl style, and the curling iron must have a thermostat control.” Whether you’re creating beachy waves, an unbraided look, or a marcel curl for your upcoming Halloween costume, here are the best curling irons to buy right now, according to hair stylists.

        1 – BEST OVERALL – Curve Iron Curl

        $199.00 SHOP NOW

        Multiple hairstylists that I spoke with recommended this curling iron by GHD, which is why we ranked it as our best overall. Its ultra-zone technology guarantees even heat throughout the entire barrel, which produces curls in just 5-8 seconds. “The tool has an optimum curling temperature of 365 ºF which can create a great style,” says celebrity hair artist and CEO of Phenix Salons Gina Rivera. Even heat distribution is maintained for tri-zone heat regulation. The spring-activated level makes for ergonomic comfort and ease of styling.”

        2 – BEST VALUE – INFINITIPRO Nano Tourmaline Ceramic Curling Iron

        $19.99 (20% off) SHOP NOW

        You read that correctly: This curling iron costs only $20, and you can get it at the drugstore! “This iron has been in my kit for years, and has held up to a ton of abuse,” says Hope Russo, a hairstylist in Mobile, Alabama. “I love the variable heat settings and the 30 second warm-up time. It’s a steal at the price.”

        3 – EDITOR’S PICK – BodyWaver 1.75” Styling Iron for Waves and Loose Curls

        $160.00 SHOP NOW

        If you’re looking for thick, bouncy curves, this curling iron delivers thanks to its wide barrel. “I love this iron because I do not need to run it through several times to deliver just the right level of hold,” says Colour Collective Salon owner and hairstylist Cris Baadsgard. “I can also pass it through the hair quickly to help smooth down the frizzy bits while delivering nice volume and lift.” He says that the iron is well-priced for both professionals and his clients for at-home use. Plus, it heats up fast!

        4 – BEST FOR BEGINNERS – Beachwaver Pro Curling Iron

        $199.00 SHOP NOW

        If you find yourself struggling to give yourself salon-style curls at home, then find an iron that curls your hair for you, like the Beachwaver Pro. “There is a tiny clip to put your hair in, then hit the button and it twists your hair around the barrel for you,” says Yasmeen Osman, a hair stylist and colorist on Newbury Street in Boston. “It lets you pick the left and right side of your face, so that your curls go in the right direction.”

        5 – BEST FOR FINE HAIR – Excel Infrared Curling Iron

        $104.00 SHOP NOW

        This hair protectant curling iron features tourmaline and a rotating 1-in. barrel to produce curls without the damage. “It’s amazing because it utilizes nano smart infrared technology which acts to lock the moisture in,” Rivera says. “It’s basically like treating your hair to a spa treatment while you style it.”

        6 – BEST FOR TRAVEL – Travel Curling Iron 1.25 Inch

        $90.00 SHOP NOW

        If you’re looking to produce tighter curls, this curling iron is for you. “The smaller barrel (1.25 inches) allows me to create tighter curls and the design does a brilliant job to control the iron so I can create cylindrical curls or just pretty curly waves,” Baadsgard says. “The tourmaline plates act similar to ceramic, but I notice a better shine on the hair when I use this tool.”

        7 – Professional 24k Gold Curlbar

        $99.99 SHOP NOW

        Yes, some curling irons like this Hot Tools model are actually built like this, and yes, this design can help you create beautiful curls and waves. “The ergonomic design makes for a tool that works with you to create great curly and wavy styles, and the vibrating timer takes out the guesswork,” Russo says. “Hot Tools has been a hairdresser’s secret for years, loved for their durability and price point.”

        8 – The Wrap Party Curling & Styling Wand

        $165.00 SHOP NOW

        Hot tools can be damaging to fine hair, but this styling wand by Drybar helps minimize breakage with infrared technology that heats hair from the inside out. The wand’s ionic technology seals the cuticle for less frizz, and it’s been Osman’s go-to for years. “I love that the barrel rotates and the clasp firmly grips at the hair, but is smooth and provides less damage to strands,” she says. “It clips onto fine hair and thick hair, it works on everyone!”

        9 – Nano Titanium Spring Curling Iron

        $49.99 SHOP NOW

        Not only is this curling iron small and light enough to pack away for travel, but it also gives you lasting curls, says Ramona Villanueva, stylist at Boss Hair Group. “This iron heats up to 450 ºF, has an 8-foot long cord, and offers a mix of titanium and ceramic in the barrel for heat protection,” she says. “In addition, it has a booster heat button for hair that needs a bit more heat!”

        10 – Pro Tools Express Gold Curl 1 Inch Barrel Curling Iron

        $60.00 SHOP NOW

        Another lightweight curling iron, the Pro Tools Express Gold Curl iron is great for bringing on trips because though small, it’s pretty powerful. “This rapidly-heating iron has gold plates to lock in moisture, creating shine,” Russo says. “Retailing at a mid-range price point, this is a solid option for every day home use.”

        11 – BEST CURLING IRON FOR THICK HAIR – StyleCraft Style Stix XL Spring Curling Iron

        $54.95 SHOP NOW

        The extra-long barrel in this curling iron by StyleCraft Beauty is perfect for those with long, thick hair or wigs, says hairstylist Nicole Martinez. “As women are wearing their hair longer, this is the perfect iron because I can fit all the hair in it,” she says. “With other irons, I sometimes run out of space, but this iron can curl the longest of tresses.” It also has a tri-plex fusion that reduces frizz and enhances shine.

        12 – Ion Titanium Platinum Pro Curling Iron

        $45.64 SHOP NOW

        Sometimes curling irons can get sticky with residue from hairspray and heat protectants, but the Ion Titanium Platinum Pro stays smooth, says Thom. “This iron delivers great heat and shine, and the curls last,” she says. “Also, it leaves neither residue from products, nor does its cord, incidentally, get tangled.”

        Credit: https://www.prevention.com/beauty/g29236593/best-curling-irons/

        Gina Rivera

        Gina Rivera

        Beauty Icon and Expert

        Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.