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4 Fun, Fresh Haircuts for Women Over 50, According To A Hair Expert

April 7, 2022 by Noelle Sim Leave a Comment

Credit to Merrell Readman for shefinds.com

A new haircut can make or break your look, so getting a style that compliments your features and makes you feel confident in your skin is essential to channeling the most youthful version of yourself. As you grow older it becomes increasingly important to get a haircut that can highlight your natural beauty while drawing the eye away from areas that may reveal your true age. We spoke with hair stylist Gina Rivera, Celebrity Hairstylist and founder of Phenix Salon Suites who broke down the four most universally flattering and fun haircuts to try over 50 to not only make you look ageless, but allow you to feel like the best version of yourself.

Textured Bob

Cutting your hair shorter as you age can help to take off any dull or limp hair that may be dragging down your appearance, and a fresh and textured bob can boost the volume of your locks while also being easy to style for women on the go. “The textured bob is a great youthful look. Texture can create volume that tends to soften features and it can be made to look very edgy with the right product,” notes Rivera. “When visiting your stylist, ask for layers or texturizing that give you volume at the top.”

Textured Bob

Asymmetrical Lob

The asymmetrical cut is another timeless classic that infuses your hair with movement, negating the look of your strands hanging around your face and causing you to look older than you are. “Slightly longer than a bob, the length of the lob mixed with the different lengths makes it a fun, trendy, and youthful look,” explains Rivera. “Ask your stylist to cut the back of the hair slightly shorter. Those with fine hair should ask for a blunter cut to create the appearance of thicker hair.” The illusion of thicker hair will automatically inject some youth into your appearance, but those who already have plenty of hair will find that adding some layers into this look will reduce the weight of your strands.

The Shag

The shag is one look which has skyrocketed in popularity over recent months, and is undeniably one of the coolest cuts you could opt for to elevate your look. “The shag is always a chic, youthful look that can be worn at any age. It’s a terrific way to frame the face and reduce the focus on fine lines that may arise with age,” says Rivera. “Ask for a cut that has a lot of layers that are choppy with different lengths.” The shag looks great styled straight, but ladies with wavy or curly hair can also easily rock this look as it creates volume and bounce that instantly evokes youth.

Choppy Pixie

The pixie cut is undeniably one of the most common cuts for women to opt for as they age, and it can be a great look that offers plenty of versatility and takes very little time to style while still looking stylish. “It can be spiked up, tousled with gel or slicked back. It can also be worn with bangs or even accessorized. It’s a perfect look for any age making it great to highlight the youthful spirit,” says Rivera. “I recommend bringing in a photo of the pixie that you like to your stylist. This should follow with a discussion on the right pixie for your facial shape.”

3 Lob Cuts Hairstylists Say Highlight Your Features & Make You Look Younger Instantly

April 4, 2022 by Noelle Sim Leave a Comment

Credit to: Marissa Matozzo on shefinds.com

The ‘lob’ is a trendy cut that you’ve probably seen everywhere— a hairstyle that isn’t as short as a chin-length bob and long enough to reach the collarbones or a little below (hence the ‘lob’ abbreviation for long bob). This flattering look suits any hair texture or color and has been hailed by many stylists to be a great option for its anti-aging effects. We checked in with professional hairstylists who provided 3 different variations of a ‘lob’ cut that will inspire you the next time you hit the salon! Read on for suggestions and tips from pro stylists Janine Jarman, Ghanima Abdullah and Gina Rivera.

1. Side-Parted Blunt Lob

If you want a sleek, trendy and ultimately timeless look, a blunt lob can add youthful-esque fullness, seen here on Emma Stone. “You can make your hair look fuller with a blunt lob,” Abdullah says, as the “bottom of a blunt cut looks full, regardless.” A side swept bang with this, she adds, “helps lift the features even more.”

2. Textured, Layered Lob

If a blunt lob isn’t really your style, a textured lob can give you instant volume and frame your face in a flattering and still ultra-trendy way. As seen on Olivia Culpo, wavy layers can be pulled off with a center part. “A lob with a lot of texture is always a great look for our aging beauties,” Rivera says. “The texture allows for a lot of movement and it can be worn fuller than a sleek lob which results in softening the features.”

3. Lob With Bangs

As aforementioned layers enhance your facial features and provide volume, adding bangs to a textured lob (as seen here on Alexa Chung), can help conceal forehead wrinkles and draw more attention to your eyes. “Pair your lob with fringe to cover any wrinkles or receding hairlines and highlight those gorgeous eyes of yours,” Jarman says. “Many of us have hair that gets thinner with age,” she concludes, so “adding texture will help give your look lift and life.”

The Best Dry Shampoos for Travel, According to Hairstylists

March 29, 2022 by Noelle Sim Leave a Comment

With TSA-friendly picks meant for oily hair, color-treated strands, and more.

Credit to: Lauren Dana Ellman for cntraveler.com

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Dry shampoo helps instantly refresh your strands, making it a must-have for travel–especially if you’re coming off of a long-haul flight. Fortunately, just a few spritzes of the hair staple is powerful enough to combat dirt, oil, sweat, and product buildup in a matter of seconds, meaning you can spend less of your precious vacation time washing, blowing, and styling hair.

The best dry shampoos can also eliminate the sometimes unpleasant odor that comes along with build-up and “promote[s] movement and a cleaner look,” says San Diego-based hairstylist Gina Rivera. L.A.–based hairstylist Bradley Leake also notes that a good dry shampoo pulls double duty by “lightly” volumizing the root while also absorbing excess oil to effectively eliminate greasy strands.

Put simply, “Dry shampoos are a necessity when traveling,” says Denver-based colorist and Aloxxi Creative Advisor Sam LaBella. “Changes in temperature and humidity can cause your scalp to overproduce natural oils, so having a travel-size dry shampoo in your bag is a lifesaver.”

To help narrow down your search, we asked stylists to recommend the best dry shampoos on the market. Ahead, our complete list of expert-approved (and TSA-friendly) picks to pack on your next escape.

Best for Oily Hair

Rahua Voluminous dry shampoo

Rahua Voluminous Dry Shampoo is a favorite of New York City–based stylist and salon owner Nunzio Saviano for its plant-based ingredients—specifically clay and tapioca—that “add texture, absorb oil, and refresh the hair and scalp.” The clean, fresh scent is a bonus, especially after spending hours on a plane.

$32 AT DERMSTORE

Briogeo Scalp Revival charcoal and biotin dry shampoo

L.A.–based hairstylist Genevieve Garner loves Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo for its 99 percent naturally derived, do-it-all formula. According to the stylist, it’s made with “charcoal to detoxify your scalp, witch hazel to balance out your oil production, and biotin to keep your stands strong.”

$24 AT ULTA

Kératese Fresh Affair refreshing dry shampoo

Kerastase Mini Fresh Affair Refreshing Fine Fragrance Dry Shampoo is another favorite of Rivera’s. “This is a great product for those that are traveling or on the road as one application can last up to 24 hours,” she says. It’s also infused with vitamin E to support scalp and hair health.

$19 AT SEPHORA

Best for fine hair

Drybar Detox dry shampoo

Dull hair, begone! For voluminous tresses in a matter of seconds, Raven Hurtado, a stylist at Chicago’s Maxine Salon, recommends DryBar’s Mini Detox Dry Shampoo. Per the stylist, this versatile dry shampoo “works great on thin hair that needs a little extra volume.” Ingredient highlights include oil- and odor-absorbing rice powder and moisture-boosting golden root extract. Choose from three tantalizing scents: original (jasmine, sandalwood, and vanilla), lush (violet, sandalwood, and musk), and coconut colada (coconut water, lily of the valley, and coconut).$14 AT SEPHORA

Best for thick hair

R+Co Death Valley dry shampoo

Spritz some R&Co Death Valley Dry Shampoo onto your roots for a quick boost of volume. Per Leake, this dry shampoo is “great for thicker hair as it’s strong enough to work wonders regardless of how heavy your hair is.” It’s also infused with nourishing ingredients like vitamin E and rice protein. The scent—which features notes of fig, bergamot, lotus, cedarwood, and tonka beans—adds a nice touch, too.

$18 AT DERMSTORE

Best for color-treated hair

Living Proof Perfect Hair Day dry shampoo

According to Leake, the Living Proof Perfect Hair Day Dry Shampoo effectively removes dirt, oil, and sweat instead of simply masking it. The gentle yet effective formula makes it an excellent pick for colored and chemically treated hair. It’s also formulated with glycerin, which attracts moisture to the hair (so long, dry strands!).

$14 AT UL

Pureology Refresh and Go dry shampoo

Rivera recommends Pureology’s Mini Style + Protect Refresh & Go Dry Shampoo for its lightweight formula, which utilizes rice starch to absorb oil and buildup without drying or weighing down your strands. Per Rivera, it’s also “terrific for color-treated hair” since it features a slew of protective ingredients and a UV filter to prevent color from fading.

$9.50 AT SEPHORA

Best for dark hair

Batiste Divine Dark dry shampoo

“For those that have darker hair color and find that most dry shampoos leave a white cast on your roots, this is the dry shampoo for you,” says Garner of Batiste’s Dry Shampoo in Divine Dark. Unlike traditional dry shampoos, this one offers a hint of pigment to seamlessly blend into dark hair—while simultaneously concealing gray or overgrown roots.

$14 AT AMAZON (THREE-PACK)$6 AT WALMART (SINGLE BOTTLE)

Best for sensitive scalps

IGK Jet Lag invisible dry shampoo

According to Garner, the aptly named IGK Jet Lag Dry Shampoo is gentle enough “for even the most sensitive scalp.” The formula’s volcanic ash and ginger root extract are excellent for cleansing and softening, while vitamin-rich mango fruit extract adds extra nourishment.

$16 AT ULTA

Oribe Gold Lust dry shampoo

According to Saviano, the Oribe Mini Gold Lust Dry Shampoo uses translucent powders that blend into the hair, which help extend your ‘do. It’s also enriched with rice silk, which, per the stylist, “leaves hair feeling soft and smooth.” Other highlights include antioxidant-rich bamboo, nourishing myrrh extract, and lavender and chamomile, both of which can help soothe itchy or irritated scalps. The stylist also praised the product’s long-lasting fragrance that “boosts its hair-refreshing benefits.”

$23 AT SEPHORA

Dry Shampoo for Oily Hair FAQ

Does dry shampoo work on oily hair?

Dry shampoos for oily hair are everywhere. The trick is to use the right amount in the right places. That usually involves splitting the hair into sections and spraying generously along your scalp. It’s also a good idea to concentrate on the front of your hairline since it touches your forehead (aka: the oiliest part of your face). Make sure to brush out fully to avoid white residue.

Which shampoo is best for oily scalp and dry hair?

Again, all dry shampoos work similarly, regardless of your hair’s thickness or texture, so it comes down to technique. Concentrate wet and dry shampoos with oil-targeting ingredients on your scalp only. For the rest of your hair, if you do find your strands feeling a bit brittle after consecutive use, doing an argan oil treatment on your ends before your next full wash should help.

Gina Rivera
Beauty Icon and Expert
Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.

Colour Your Life – Colours By Gina Launches in the UK!

March 15, 2022 by Noelle Sim Leave a Comment

Phenix Salon Suites opened in September last year and plans to rapidly expand the brand across the U.K. are in motion. The latest location in Sweden has recently been formally announced. Added Gina, “It’s a great time to become part of the Phenix Family.”

Greeted with bites and bubbles upon arrival, guests to the Phenix Salon Suites location at 1 Deansgate walked into the stunning welcome area showcasing the Phenix water fountain and the impressive Colour Bar, an area bursting with COLOURS by Gina products for Lifestyle Professionals to fulfil their hair colour purchasing needs.

The evening was attended by current Phenix Lifestyle Professionals, their friends and families together with beauty influencers, local Press and the U.K./Europe Team. John Gillespie, the U.K./Europe Operations Director and Janie Tongue, the Communications and Branding Director were both thrilled to be there. Gillespie led an informed presentation to the attendees about the benefits and science behind the new colour line, whilst two leading colourists worked their magic on three models, presenting the reds, coppers and blue/black applications along with a highlighted model using the line’s supercharged, blue-based lightener.

“I am so grateful, blessed, and humbled to have the honour of sharing this incredible line with Salon Professionals in the UK and Europe. Expanding the Colours by Gina line internationally has been one of my dreams and I know we’re just getting started!” Gina Rivera, Celebrity Hair Stylists and Founder of Phenix Salon Suites and COLOURS By Gina.

Phenix Salon Suites opened in September last year and plans to rapidly expand the brand across the U.K. are in motion. The latest location in Sweden has recently been formally announced. Added Gina, “It’s a great time to become part of the Phenix Family.”

For more information, please contact John Gillespie on 07909 993491 or email [email protected]

Janie Tongue, Communications & Branding Director

07394 900757 / [email protected]

Mobile App Marketing: Grow Your Business with Gina’s Platform

March 10, 2022 by Noelle Sim Leave a Comment

Few businesses succeed without consistent, dedicated marketing efforts. If your marketing plan hasn’t expanded into apps, you’re missing out on a massive opportunity.

The mobile marketing benefits can’t be overstated. Just think of how often you check your phone. For most of us, it’s more than 260 times a day!

You’re almost guaranteed to have a captive audience anytime you’re pushing marketing messages out by mobile. In app marketing allows you to speak directly to clients and customers who are already familiar with your beauty business. It’s arguably the most concentrated form of marketing you can do.

Ready to make better connections with your clients and bring in more business? This primer shows you how Gina’s Platform can help beauty, health, and wellness business owners increase their profitability and attract new, loyal customers.

Mobile App Marketing 101

According to Mobile App Daily, “Implementing a mobile marketing strategy is simply the continuation of internet marketing, which is much targeted to attract mobile users in interesting ways… The prime motive of the mobile app marketing trend is to reach out to smartphone users at regular time intervals to make them aware through personalized notifications or advertisements.”

To reiterate, the key is to utilize app marketing in interesting ways. It’s one reason Gina’s Platform comes with unique features that help set your business apart.

How to Attract More Customers with Gina’s Platform

With its thoughtful mix of user-friendly features, could this powerful mobile marketing platform be the answer to attracting more clients to your business?

Here’s what’s in it for you and your customers:

– A full collection of marketing templates to help your tenants increase their client base through exclusively designed digital tools like a free professional website with booking.
– Mass emailing and texting capabilities so you can message all or part of your clients in one easy step. (Clients can also be segmented into “folders” where you can mass email and text only the ones you want to.)
– A free professional, simple-to-use website provided with your account. Your clients can book online just like big companies can. They can also view your portfolio, your promotions and add testimonials.
– A profile that’s automatically added to Gina’s Platform website where it is exposed to millions of people seeking your services.
– In-app social media tools that make it easy to share your free website and profile.
– “Book Now” buttons, which can be added to your social media accounts so that new and existing clients have easy access to your services and products.
– Client relationship tools that can help keep you connected and a part of your client’s regular life, decreasing your client attrition rate.
– You can add promotions to become part of “Gina’s Deals” that will attract new clients to your budding business.

Compare these offerings to other salon mobile app competitors and you’ll see where others fall short. Gina’s Platform is a holistic tool for anyone who wants to be more intentional with their marketing and get serious about expanding their wellness or beauty business.

Mobile App Marketing FAQ:

Anytime you’re venturing into something new there’s going to be questions. See if any of these sound familiar.

Why is mobile marketing important?

We live in an instant-gratification culture. Mobile marketing allows you to reach your clients in real time, exactly where they are: their smartphones.

Why is attracting new customers important?

Even the best businesses experience client attrition. Behind the Chair estimates that for every 10 new clients that you work to bring in, only three will end up coming back.

How do you market to clients?

Although other forms of digital and traditional marketing are also important, marketing to existing clients is best done through your own mobile app.

Is mobile marketing effective?

According to Marketing Dive, “The average mobile response rate was 2.72 percent. In the case of the most successful campaign, the response rate reached 11.78 percent. The least successful mobile campaign had a response rate of 0.29 percent, which was still three times higher than the average response rate for Internet campaigns.”

Whether you’re ready to go full-scale or just dip your toe in the water, Gina’s Platform unlocks mobile marketing for small businesses in a big way. One click gets you started.

Gina Rivera
Beauty Icon and Expert
Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.

Stylists Agree: These Are The Sexiest Short Haircuts For Women Over 40

February 15, 2022 by Noelle Sim Leave a Comment

As we age, many of us think we have to stick to a mature, short haircut, but turning 40 does not have to mean playing it safe! Rocking your ageless beauty is possible with experimentation and adventure, and what better way to mix things up than hitting the salon for a new haircut?

We spoke with Gina Rivera, celebrity hairstylist and Founder of Phenix Salon Suites for three sexy haircuts you can definitely pull off at any age, and that women over 40 can always rely on for timeless, chic and effortless energy.

Flat, lifeless hair be gone— read on for stylist tips for each kind of cut, and why short hair doesn’t have to be boring (and definitely isn’t with these styles!)

1. Textured Bob

Fun, flirty and full of movement, this hairstyle centers around layers and texture to prevent a dull and flat look. It’s timeless and as seen here on Emma Stone, effortlessly glamorous and can be parted in the middle or side depending on your face shape and what works for you.

“A textured bob is always a terrific youthful look,” says Rivera. Texturizing, she says, provides a fuller look with more volume, “which tends to be youthful.” In addition, removing weight and creating movement “always increases the appearance of youthfulness,” she adds.

2. Trendy Pixie Cut

This haircut allows full, undivided attention to your beautiful face! With lots of layers, this style also provides its wearer with skyrocketing volume and its youthful exuberance never goes out of style, as seen here on Halle Berry, who often rocks this look as her iconic go-to.

“A pixie is such a fun look for aging beauties,” Rivera says. “The pixie is very stylish and trendy which can create a youthful feel in itself.”

3. Layered Shag

This cut is the best of both worlds— it’s not *too* short if you’re not quite ready for a big chop, but it still provides volume and a punky edge from the collarbone length and up. Paired with sultry, eyebrow-grazing fringe like here on Alexa Chung, the shag has been a cool and signature look for many rock stars and beyond since its debut in the 1970s.

“Face-framing cuts like the shag also work well for taking years off,” adds Rivera. “The shag is a great style for softening features because it frames and highlights your face.”

Overall, there are so many great haircuts for women over 40 that prove sexiness and beauty are truly ageless and that getting older (despite what anyone or society says) means you can still experiment and mix things up for as long as you wish to! These cuts are undeniably classic, and your stylist can help shape them for your face and hair type.

To read the full article, please click here.

Credit to: Marissa Matozzo