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November 2020 – Tip of the Week #3

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All of us have periodically found great sales on professional wetlines. The question is, should you stock up and if you do, how do you make sure the line doesn’t go bad before you use it? Here’s what I recommend:

-If you’re planning on storing a product, recognize that organic and sulfate free products may have shorter shelf lives. Keep this in mind with the quantity that you purchase.

-Store products in a dark, cool place to increase longevity.

Gina Rivera

Gina Rivera

Beauty Icon and Expert

Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.

    Should you Wash Your Hair Before a Haircut? A Stylist Weighs In

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    Jessica Harrington Wed, November 4, 2020

    As featured in popsugar.com, Gina Rivera answered some common hair care questions on if you should wash your hair prior to your salon appointment.

    Gina Rivera

    Gina Rivera

    Beauty Icon and Expert

    Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.

      Must Do’s: Blow Drying Techniques

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      Help your hair by implementing our must do’s into your blow drying routine! With these simple and effective techniques, you will be able to eliminate damage and accentuate the beauty of your tresses in no time.

      Towel Dry Your Hair, First

      Consider towel drying your hair (in a microfiber towel), then allow your hair to dry naturally. If you can, the sweet spot is getting your hair to be about 55-60% dry before using a blow dryer. 

      Use a Heat Protectant

      While a heat protectant can’t fully eliminate damage, it really helps. Apply the product and use your fingers or a comb to distribute evenly. 

      Utilize the Diffuser

      Using the diffuser attachment on your blow dryer helps to distribute the heat to reduce direct heat damage. 

      Switch to Infrared Technology

      My By Gina Productions line utilizes infrared technology that steams the hair rather than applying direct heat. It provides natural shine and locks in moisture. Click here to shop.

      7 Tips To Rid Your Hair of Split Ends

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      Split ends can be such a drag. Here are our 7 tips to preventing and getting rid of your split ends for healthier, beautiful tresses!

      Regular Trims

      Get a trim every 4-6 weeks to minimize split ends.

      When small white bulbs appear on the tips of your hair strands, the cuticle has been damaged.

      That means it is time to take action and trim them off before they turn into split ends

      Vitamin Packed Wet Line

      Use a good daily wet line consisting of biotin, collagen and B Vitamins that will strengthen the hair reducing breakage.

      We recommend the By Gina Pure BioGen Complex. Click here to shop!

      Serum & Oils

      If you can’t get a trim right away, use a serum or shine product to reduce the look of split ends.

      Silk Pillowcases

      Normal pillowcases are rough on the hair when you sleep as the fabric can create friction. This results in damaging your tresses and creating split ends. Say bye bye to your typical pillowcase and treat yourself to a silk one. Visit here to shop Celebrity’s favorite pillowcase line.

      Microfiber Towel

      Microfiber towels are superior to Terry when used around your household, the same is true for your hair. These specific towels are very gentle on the hair and have a better drying technology. Visit here to shop Gina’s top pick.

      Avoid Hot Showers

      Extremely hot water doesn’t allow the hair cuticles to work against the buildup that causes split ends. Turn that temperature down to let your hair do its job.

      Infrared Technology

      Infrared tools utilize steam rather than applying direct heat to the hair. Gina’s advanced technology will reduce the damage and provide natural shine and locks in moisture. Visit here to shop all of By Gina’s infrared tools.

      Gina Rivera

      Gina Rivera

      Beauty Icon and Expert

      Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.