Gina's Platform

Your SUPER-powered WP Engine Blog

Tip Of The Week

Gina’s Tip of the Week – how to handle post-workout hair if you don’t have time to wash with your regular professional wetline.

by Leave a Comment

-Dry shampoo can be a good temporary solution as long as there is routine for using a professional wet line. (I recommend Pure BioGen Complex by Gina)

-Pull back the hair up or pin back for a quick chic’ look. 

– Add some quick curls to create volume or a new temporary look. (Hair Hack: Make sure to use tools with infrared technology in order to lock in the moisture!)

– Hats can add flair to any look. Tryout a cute one to match your style.

– Go for the wet look and slick back and mold the hair with some firm holding gel.

Gina’s Platform – Tip of the Week

by Leave a Comment

The holidays are such an important time of year for businesses, especially in the busy beauty industry because we have extra opportunities to increase revenue.  Here’s a few of my tips for keeping your business thriving financially and professionally during this festive season:

  • Schedule Text Alerts & Appointment Reminders Early
  • Have small give away gifts on hand for your clients to wish them a Happy Holiday. (Hint: I use to like sample products, but candy canes work great as well…it’s all about the thought!)
  • Create a holiday gift package of a few items that you prepackage and have available to sell.
  • Team up with other professionals and offer special packages that pair a variety of services.
  • Take photos of special holiday looks that you create and post them on your social media account to drive sales.
  • Make sure to schedule some time for fun!

Tip of the Week – Festive, Holiday Looks

by Leave a Comment

Feeling festive? Here’s my Tip of the Week for making your hair look super chic’ during the holidays?

-Add braid or a twist to hair that is left down can be a quick and beautiful accessory.

-Slight waves or loose curls are perfect for almost any occassion.

– Accessorize your look with a top knot or bun

– Add a dressy headband when heading out from the office to spruce up for a holiday pary.

-Wear some of your hair up and leave some of your hair down, then braid or twist a select section to add some interest.

-The season is underway…enjoy it!

Gina’s Tip of the Week

by Leave a Comment

Face shapes are so important when selecting hairstyles. Here’s my Tip of the Week for identifying your face shape.

Begin by taking measurements: Forehead width and height, cheekbone to cheekbone, jawline at the widest point, and length of face

Round Face: Cheekbones and face length have a similar measurement which are larger than jawline. All edges of face are soft in appearance.

Square Face: Measurements are fairly equal however the jaw angle is pronounced.

Oblong Face: The length of the face is long however, the forehead, cheekbones, and jawline have similar measurements.

Diamond Face: The face length is the largest measurement, and the chin can be pointed or more pronounced.  The next largest measurements in order are the cheekbones, forehead, and jawline.

Triangular Face: This face is known for a pronounce jawline combined with smaller cheekbones and shorter forehead.

Oval Face: The width of the cheekbones is less than the length of the face. This is combined with a forehead that is larger than the jawline. The angles of the face are softer and not as pronounced as some of the other shapes.

Gina’s Tip of the Week – How to identify if a product is wrong for your hair type

by Leave a Comment

There are so many hair products on the market nowadays that it’s often hard to know what to select.  Here’s some tips on how to identify if a product is wrong for your hair type:

  • Your scalp becomes overly-dry and perhaps even itchy or flakey
  • Your hair color appears dull and may fade
  • Your hair is more oily than normal
  • Your curls are frizzy and not well defined
  • You hair feels heavy and flat

Gina’s Tip of the Week – Selecting the Perfect Hair Color for your Complexion

by Leave a Comment

  • The depth of the color should be at least two shades darker or lighter than your skin. 
  • Determine if your skin tone is warm or cool. (Hint: Cool is typically fair complexion with pink, blue & red undertones)
  • For warm skin tones, consider golden, beautiful shades of mahogany or copper.
  • For cool skin tones,  try cool red browns, icy dark browns, and rich blacks.
  • Always consult with your hairstylist for professional input prior to settling on a shade