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tipoftheweek

Gina’s Platform – Tip of the Week

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The holidays are such an important time of year for businesses, especially in the busy beauty industry because we have extra opportunities to increase revenue.  Here’s a few of my tips for keeping your business thriving financially and professionally during this festive season:

  • Schedule Text Alerts & Appointment Reminders Early
  • Have small give away gifts on hand for your clients to wish them a Happy Holiday. (Hint: I use to like sample products, but candy canes work great as well…it’s all about the thought!)
  • Create a holiday gift package of a few items that you prepackage and have available to sell.
  • Team up with other professionals and offer special packages that pair a variety of services.
  • Take photos of special holiday looks that you create and post them on your social media account to drive sales.
  • Make sure to schedule some time for fun!

Gina’s Tip of the Week

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Face shapes are so important when selecting hairstyles. Here’s my Tip of the Week for identifying your face shape.

Begin by taking measurements: Forehead width and height, cheekbone to cheekbone, jawline at the widest point, and length of face

Round Face: Cheekbones and face length have a similar measurement which are larger than jawline. All edges of face are soft in appearance.

Square Face: Measurements are fairly equal however the jaw angle is pronounced.

Oblong Face: The length of the face is long however, the forehead, cheekbones, and jawline have similar measurements.

Diamond Face: The face length is the largest measurement, and the chin can be pointed or more pronounced.  The next largest measurements in order are the cheekbones, forehead, and jawline.

Triangular Face: This face is known for a pronounce jawline combined with smaller cheekbones and shorter forehead.

Oval Face: The width of the cheekbones is less than the length of the face. This is combined with a forehead that is larger than the jawline. The angles of the face are softer and not as pronounced as some of the other shapes.

Gina’s Tip of the Week – How to identify if a product is wrong for your hair type

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There are so many hair products on the market nowadays that it’s often hard to know what to select.  Here’s some tips on how to identify if a product is wrong for your hair type:

  • Your scalp becomes overly-dry and perhaps even itchy or flakey
  • Your hair color appears dull and may fade
  • Your hair is more oily than normal
  • Your curls are frizzy and not well defined
  • You hair feels heavy and flat

Gina’s Tip of the Week – Selecting the Perfect Hair Color for your Complexion

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  • The depth of the color should be at least two shades darker or lighter than your skin. 
  • Determine if your skin tone is warm or cool. (Hint: Cool is typically fair complexion with pink, blue & red undertones)
  • For warm skin tones, consider golden, beautiful shades of mahogany or copper.
  • For cool skin tones,  try cool red browns, icy dark browns, and rich blacks.
  • Always consult with your hairstylist for professional input prior to settling on a shade

Gina’s Tip of the Week – How to keep your hair healthy during the the summer months

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We are half way through summer and you may be noticing your hair starting to be a bit dryer or changing color from sun exposure. Here’s some tips on how take extra care so your locks still look great in the Fall.

  • Increase your deep conditioning treatments to weekly rather than bi-weekly
  • Get a trim to freshen up ends
  • Use a hat and avoid excessive heat when possible
  • Opt for air drying when you can
  • Spend 5-10 minutes a day massaging your scalp to get good blood flow (A healthy scalp equals healthy hair!)
  • Invest in a good wetline (I recommend Pure BioGen Complex – it’s like a multi-vitamin for the hair!)

TIP OF THE WEEK – Everyday Hair Maintenance

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As we age, the way we maintain and take care of our hair often needs to be modified for the best results. Here’s a few things that I recommend for aging beauties when it comes to hair care:

  • Stop with the daily wash to avoid drying out the hair. Natural oils tend to lessen with age so you want to maintain some of them.
  • Keep your hair well-moisturized. Hair tends to lose some of it’s natural shine due to a decline in the natural oils generated by the scalp. Moisturizing can help with shine and movement.
  • Don’t assume you have to go short. Nowadays, any length for any age is the rule.
  • Embrace your natural texture meaning go curly if you have curls. Contrary, wear your hair straight if it’s naturally straight. This will help you to avoid over styling which lends itself to drying the hair out.
  • Embrace your grays. Never before has gray been so fashionable. Don’t be afraid to capitalize on this trend.
  • Enjoy your age. Remember, every age offers new opportunities.