- The depth of the color should be at least two shades darker or lighter than your skin.
- Determine if your skin tone is warm or cool. (Hint: Cool is typically fair complexion with pink, blue & red undertones)
- For warm skin tones, consider golden, beautiful shades of mahogany or copper.
- For cool skin tones, try cool red browns, icy dark browns, and rich blacks.
- Always consult with your hairstylist for professional input prior to settling on a shade
healthyhair
Gina’s Tip of the Week – How to keep your hair healthy during the the summer months
We are half way through summer and you may be noticing your hair starting to be a bit dryer or changing color from sun exposure. Here’s some tips on how take extra care so your locks still look great in the Fall.
- Increase your deep conditioning treatments to weekly rather than bi-weekly
- Get a trim to freshen up ends
- Use a hat and avoid excessive heat when possible
- Opt for air drying when you can
- Spend 5-10 minutes a day massaging your scalp to get good blood flow (A healthy scalp equals healthy hair!)
- Invest in a good wetline (I recommend Pure BioGen Complex – it’s like a multi-vitamin for the hair!)
Tip of the Week: How Dietary Habits Impact Your Hair
Strong and healthy hair is a direct result of the nutrients and minerals you consume to fuel your body.
-A diet lacking in nutrients can lead to hair loss, dullness, and more.
-A well-balanced diet loaded with protein, antioxidants, and omega fatty acids, can contribute to longer, thicker, and stronger hair.
-Make sure you’re consuming foods rich in biotin, zinc, selenium, vitamin A, vitamin B, vitamin C, and vitamin E.
-Eggs contain a great amount of protein and biotin, two nutrients that help promote hair growth.
-Berries provide antioxidants that offer beneficial vitamins and minerals to help protect your hair follicles against damage from free radicals.
-The body uses vitamin C from to produce collagen, a protein that helps strengthen hair.
-Always consult with a physician before making any dietary changes.
7 Tips To Rid Your Hair of Split Ends
Split ends can be such a drag. Here are our 7 tips to preventing and getting rid of your split ends for healthier, beautiful tresses!

Regular Trims
Get a trim every 4-6 weeks to minimize split ends.
When small white bulbs appear on the tips of your hair strands, the cuticle has been damaged.
That means it is time to take action and trim them off before they turn into split ends

Vitamin Packed Wet Line
Use a good daily wet line consisting of biotin, collagen and B Vitamins that will strengthen the hair reducing breakage.
We recommend the By Gina Pure BioGen Complex. Click here to shop!

Serum & Oils
If you can’t get a trim right away, use a serum or shine product to reduce the look of split ends.

Silk Pillowcases
Normal pillowcases are rough on the hair when you sleep as the fabric can create friction. This results in damaging your tresses and creating split ends. Say bye bye to your typical pillowcase and treat yourself to a silk one. Visit here to shop Celebrity’s favorite pillowcase line.

Microfiber Towel
Microfiber towels are superior to Terry when used around your household, the same is true for your hair. These specific towels are very gentle on the hair and have a better drying technology. Visit here to shop Gina’s top pick.

Avoid Hot Showers
Extremely hot water doesn’t allow the hair cuticles to work against the buildup that causes split ends. Turn that temperature down to let your hair do its job.

Infrared Technology
Infrared tools utilize steam rather than applying direct heat to the hair. Gina’s advanced technology will reduce the damage and provide natural shine and locks in moisture. Visit here to shop all of By Gina’s infrared tools.

Gina Rivera
Beauty Icon and Expert
Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.